Wednesday, October 8, 2014

Crate Big Ideas Illustrated Logo Design

I made this illustrated logo and sub marks for Crate Big Ideas, upcycled wine crate pieces hand finished by Bay Area artist, Sandy Russell.

Since the products are so beautiful and handmade, we decided on a logo to match. We picked the logo to evoke the richness of wine.

The main text in the logo is a slightly modified version of the text in the font Deibi, one of my favorite fonts. The tagline is hand-lettered. All the illustrations / sub marks are hand-drawn using a drawing tablet.

In early stages of the process, I did work with some much simpler and more graphic sketches that still encapsulated the combination of wine and boxes. You can also see an earlier version of the tagline.

Here are more detailed versions of the sub marks:

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